01 / 05
Background Cleaning
Removed uneven backgrounds and refined the grey backdrop for a clean, consistent product presentation.
Creative internship · Selected project
Nature Inspired
Jewelry Positioning.
Industry Project: An exploration of art direction, product photography,
visual storytelling and digital design for a contemporary fine jewellery brand.
Moodboards
& inspirations.
01 — The vision
02 — THE CREATIVE CHALLENGE
How do you turn an imagined visual into a tangible product experience when it comes to jewelry?
Research, references and early observations
03 — Exploration
Finding a visual direction.
Working alongside the photographer, I helped translate visual references into practical camera setups, experimenting with lighting, angles and composition to capture the intended look of each jewellery piece.
From reference to reality
Making the camera click what we want.
I collaborated with the photographer to communicate the creative vision, fine-tune compositions and ensure the jewellery remained the focal point. This process bridged imagined visuals with real photography while maintaining the brand’s aesthetic.
Testing composition, materials and visual balance
Editing mein
sambhal lenge.
04 — The process
02 / 05
Wax Removal
Eliminated visible wax used to hold jewellery in place during photography.
03 / 05
Reflection & Flaw Removal
Corrected camera reflections and imperfections while preserving the jewellery’s details.
04 / 05
Gemstone Enhancement
Refined the appearance of gemstones, diamonds and enamel to improve colour accuracy and clarity.
05 / 05
Website Resizing
Adapted the final images into square (1:1) and portrait (2:3) formats for website use.
The final
outcome.
A closer look at the finished work.
Designed for
the screen.
05 — Website design
Desktop experience — e commerce/ key screen
Interface details
Visual system and layout
For the digital shopping experience.
The website project brought together visual identity, product presentation and e-commerce requirements as MEIR prepared to expand into the US market.Working with Shopify and the Prestige theme helped me understand how creative direction translates into a functional online store, where visual consistency must work alongside navigation, product discovery and usability.